How To Make Your Pitch More Engaging

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Founders raising funding must capture the attention of the investor.

Here are some key steps on how to make the pitch more engaging:

Include market research to validate the problem to be solved.

This touches on the target market, the competition, and customer needs.

Make clear the problem to be solved and the solution offered.

It helps to show how the product works at a high level.

Show the support for the business so far.

This includes traction in the current business with leads generated, revenue growth, and support from others, including partners.

Highlight the challenges in the space and the hurdles the startup must overcome.

Pitch Decks with nothing but rosy projections are suspect.

Investors appreciate knowing exactly what must be done to beat the competition.

List the skills the team needs to succeed.

It's often the case that the founder shows a list of people and claims they are a rock star team.

But most investors don't know the people and can only go by where the team has worked before.

List a key business skill, technical skill, and domain skill that the team has to show this is the right team.

Consider these points in making your pitch deck more engaging.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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