AI for Business
A Guide to AI Adoption
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AI for Business
Pre-order Now for £18.69
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Narrated by:
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Jon Whittle
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By:
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Jon Whittle
AI for Business is a practical guide for leaders who want to harness the power of artificial intelligence without getting lost in the hype. Drawing on decades of experience at the intersection of cutting-edge research, public policy and industry transformation, Jon Whittle shows how AI can create real, human-centred value in your organisation.
With clarity and pragmatism, the book demystifies AI for non-technical decision-makers. It offers a framework for thinking strategically about AI adoption, covering everything from defining the right use cases to building responsible governance, navigating ethics, understanding productivity impacts, and aligning AI with your values. Real-world examples bring the ideas to life and offer actionable insights you can apply right away.
Whether you are a CEO, policymaker, innovation lead or just AI-curious, this book empowers you to lead with confidence, curiosity and integrity in an AI-powered world. Because when AI works for people–not just profits–that's when it really delivers.
Critic reviews
"Jon Whittle is the ideal coach for any executive looking to navigate the AI revolution. He did his PhD in AI in the 1990s, applied it at NASA in critical projects in the 2000s and has gone on to executive leadership roles in education and science. His mixture of deep knowledge with pragmatic management expertise means that AI for Business is exactly that, an AI manual for any business leader looking to cut through the hype and find a way to realise the potential of this technology."
Robert Hillard, Consulting Businesses Leader, Deloitte Asia Pacific
"Many leaders will try to use AI to cut costs, and this can be very effective in improving profitability, but you can’t cut your way to success or growth. Jon’s book teaches how to make AI a collaborator.
Whether you’re a CEO, Chairman, Manager, Scientist, or student you should be embarking on your own personal AI revolution but read this book before it’s too late."
Dr Larry Marshall, former Chief Executive, CSIRO, Chair US Chamber of Commerce in Australia and of Fortescue Innovation.
"One of the book's strengths is its focus on ethical and sustainable Al use, including environmental impact and cybersecurity implications. Al for Business is for the curious leader who wants to understand not just how to use Al, but why it should be used at all. It's equally valuable for readers who wish to better understand and use Al responsibly in their personal lives."
Jess Lomas, Books+Publishing, 25 November 2025