Branding Isn't Marketing, Featuring Evan Gettinger, Principal at CBX
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Branding Isn't Marketing, Featuring Evan Gettinger, Principal at CBX
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Brands are under more pressure than ever to react to culture, move faster, and justify every marketing dollar, but speed doesn't have to come at the expense of long-term brand building.
On this episode of Agency Alchemy, we're joined by Evan Gettinger, Principal at CBX, to unpack the difference between branding and marketing, why the strongest client relationships are built on honesty instead of polish, and how agencies can stay strategically valuable as more work moves in-house. We also explore AI's impact on strategy, the risks and rewards of brand collaborations, and why understanding a brand's DNA matters far more than chasing the latest trend.
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