Why do great teams stop speaking up?

According to Erika Till, it isn't because they stop caring. It's because they stop believing anyone is listening.

In this episode of ChatGTM, hosts Michael Beck and Chad Horn welcome Erika Till, Founder of Rise Light Co., for a conversation about leadership, trust, communication, and the culture every organization says it wants but few know how to build.

Drawing from years spent helping technology companies scale, Erika explains why employee experience ultimately defines customer experience, how communication breaks down as companies grow, and why leaders must create environments where people feel safe enough to challenge ideas, share feedback, and contribute to the vision.

This conversation explores:

✔ Why great teams eventually go silent
✔ Why employee experience drives customer experience
✔ The hidden cost of toxic high performers
✔ Why culture isn't pizza parties or perks
✔ Building trust through better leadership
✔ The disconnect between sales, operations, and executive leadership
✔ The power of asking better questions
✔ How founders can build organizations people genuinely believe in

Whether you're a founder, CEO, operator, sales leader, HR executive, or fractional leader, this episode offers practical leadership lessons that apply to every growing organization.

Erika Till
Founder, Rise Light Co.

Connect with Erika on LinkedIn:
https://www.linkedin.com/in/erikatill/

ChatGTM is the podcast where hospitality, retail, SaaS, and Go-to-Market leaders share the ideas, strategies, and stories shaping the future of business.

Hosted by Michael Beck, CEO of Inc Tank GTM, and Chad Horn, each episode features candid conversations with founders, executives, innovators, operators, and thought leaders helping organizations grow smarter.

If you're passionate about:

• Go-to-Market Strategy
• Fractional Leadership
• Hospitality Technology
• Restaurant Technology
• Revenue Growth
• AI
• Leadership
• Company Culture
• Customer Experience

...you're in the right place.

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Connect with ChatGTM & Inc Tank GTM

🌐 https://www.inctankgtm.com

Follow Michael Beck:
https://www.linkedin.com/in/michaelbeck/

Follow Chad Horn:
https://www.linkedin.com/in/chad-horn/

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