Cheap marketing can cost you a fortune.

In today's episode, Darren tackles the mindset that holds so many business owners back: focusing entirely on spending less, instead of asking what their marketing will actually deliver.

If you want more leads, customers, revenue and a genuine return on investment, stripping your marketing budget down to the bare minimum probably isn’t going to get you there. Darren explains why choosing the cheapest option can lead to weaker results, missed opportunities and a lot of frustration. You’ll discover why marketing should be viewed as an investment rather than an expense, which questions you should be asking before committing to a campaign and why the REAL focus should always be on results, revenue, profit and ROI.

🎧 Listen now and ask yourself: are you trying to spend as little as possible, or are you trying to build a more successful business?

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

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