Number 10 calls, and suddenly you’re standing in a hangar full of drones with seven and a half minutes to question the Prime Minister one-on-one. That moment is where confidence and imposter syndrome collide, and it kicks off a wider reflection on what it really means to back yourself as a leader when the stakes rise and the room gets senior fast.

We trace the story back to March 2020, when a lockdown bet in Catterick led to a GoPro, a first upload, and then the “Civilian to Soldier” idea built to help recruits and officer candidates arrive better prepared. The growth is quick, but so is the pushback. We talk about the pressure that follows when the chain of command gets involved, why one commanding officer’s willingness to take the flak matters, and how consistent, responsible content can move from “take it down” to formal recognition for outstanding service and recruitment impact.

From there, it’s the messy middle: leaving the British Army, trying on a new identity, building the Future Leader Academy, and taking criticism from people who never bothered to understand the intent. We also share why starting a podcast becomes a force multiplier for leadership development, bringing in influential guests and lessons that reach the next generation preparing for AOSB, Sandhurst, and early command.

The week finishes with something even bigger than career milestones: news of becoming a dad, and the three values he wants to pass on and practise now resilience, self-belief, and having a voice. If you care about military leadership, defence, officer selection, and building confidence under pressure, you’ll take something practical from this. Subscribe, share with someone who needs it, and leave us a review: which of the three traits do you need to work on most?