Digital Marketing and AI: What’s Changed and What Matters
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Digital Marketing and AI: What’s Changed and What Matters
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In this first episode of Digital & AI Decoded, Niall Devitt is joined by Eilish Bul-Godley and Denis Jastrzebski from Content Plan to look at where Irish businesses should start with AI, digital marketing and the tools that are changing everyday work.
They discuss why digital marketing is now simply part of marketing, why customer trust matters more as AI-generated content increases, and how SMEs can begin using AI in practical ways without getting lost in the hype.
You’ll also hear simple explanations of prompts, AI agents, content calendars, customer segments and tools including Canva, Claude and Zapier.
View the full episode page and resources
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