How Builders Are Offering Appliance Packages to Close Deals in 2026

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How Builders Are Offering Appliance Packages to Close Deals in 2026

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With homebuilder stocks like D.R. Horton and Lennar down sharply this week and housing starts hitting a 1.177 million annualized rate in May, builders are getting creative to move inventory. In this episode, Lucas and Luna explore the rise of free appliance packages as a closing incentive. We break down what's typically included, how builders like Pulte are using premium brands like KitchenAid and Bosch to differentiate, and why a $10,000 appliance credit might be more effective than a rate buydown for some buyers. We also discuss the tax implications, trade-offs for buyers, and whether this trend signals deeper softness in the new-home market. If you're shopping for a new home right now, understanding these incentives could save you thousands. #HomeBuilder #NewHome #AppliancePackage #RealEstate #Mortgage #HousingMarket #DHI #LEN #PHM #Pulte #KitchenAid #Bosch #SubZeroWolf #ClosingCosts #HomeBuying #Finance #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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