Why Your Marketing Automation Ignores SMS

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Why Your Marketing Automation Ignores SMS

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Lucas and Luna explore a blind spot in most B2B marketing stacks: SMS. Despite open rates above 90 percent, SMS is often left out of marketing automation workflows because of compliance fears, data silos, and legacy platform limitations. They break down two real-world cases: a SaaS company that used SMS for webinar reminders and recovered 18 percent of no-shows, and a B2B retailer that triggered abandoned-cart texts through HubSpot and saw a 12 percent lift in conversions. They also discuss TCPA compliance, the difference between SMS and MMS, and why segmenting by opt-in status matters more than channel preference. By the end, you'll have a concrete framework for testing SMS as a trigger-based channel without blowing up your compliance risk. #SMSMarketing #MarketingAutomation #B2BMarketing #MarTech #HubSpot #TCPA #SMSCompliance #AbandonedCart #WebinarMarketing #LeadNurturing #MarketingOps #ChannelStrategy #TriggeredEmails #FexingoBusiness #BusinessPodcast #TheMarketingOperator #LucasAndLuna #SMSOptIn Keep every episode free: buymeacoffee.com/fexingo

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