The Disappearing Refill Margin

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The Disappearing Refill Margin

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A client stands at your front desk, phone out: "It's cheaper online — can you just send the script?" You say yes, and your most reliable profit center walks out the door. This brief is about why the pharmacy counter is quietly disappearing from the independent veterinary clinic, and the one owner move that keeps you profitable when it does: stop defending the shelf, and start pricing the one thing no website can ship — your judgment.

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