Before podcasts, social media, and buyer's agency became mainstream, Bryce Holdaway and Veronica Morgan were helping clients navigate property markets around Australia.

Their paths first crossed during the auditions for Location Location Location Australia, launching a professional relationship that has now come full circle.

In this launch episode of Buyers Agent Mastery, Bryce and Veronica unpack their individual journeys, the lessons they learned building two very different businesses, and the challenges facing today's buyers agent industry.

They discuss why buyers agency isn't a side hustle, how professional standards have slipped in recent years, and what separates sustainable businesses from short-term operators. Along the way, they share the mistakes, mentors, and turning points that shaped their careers.

Whether you're starting your first buyers agency, growing beyond your first few clients, or building a scalable business, this episode provides the foundation for what's ahead in the Buyers Agent Mastery journey.

00:54 – How Two Industry Veterans Joined Forces

02:42 – The TV Show That Changed Everything

04:21 – What National TV Taught Them About Property

06:44 – Every Great Buyers Agent Needs a Mentor

10:41 – Building Businesses After the Cameras Stopped

16:29 – The Biggest Problem Facing Buyers Agents

24:55 – The Business Framework Every BA Should Know

27:22 – The Roadmap for Every Stage of Growth

29:07 – Why This Podcast Is Different

30:33 – One Final Message for Every Buyers Agent

With more than four decades of combined experience in property, Bryce Holdaway and Veronica Morgan have helped shape Australia's buyers agent industry from the ground up. Long before buyer’s advocacy became widely recognised, both were building successful businesses, educating consumers, and championing higher professional standards across the profession.

Bryce is Partner and Director of Property Advisors at Empower Wealth, where he has helped grow the business into one of Australia's leading property advisory firms. Best known as co-host of Location Location Location Australia and co-host of The Property Couch podcast, Bryce has spent decades helping Australians make smarter property decisions while mentoring the next generation of buyers agents through proven systems and business leadership.

Veronica is Founder and Director of Good Deeds Property Buyers and has been representing home buyers and property investors for more than 20 years. A former Vice President of the Real Estate Buyers Agents Association of Australia (REBAA), she has become one of the industry's strongest advocates for ethical practice, professional standards, and education. Veronica is also the author of Auction Ready and creator of one of Australia's leading mentoring programs for aspiring buyers agents.

Together, Bryce and Veronica bring decades of real-world experience, countless client success stories, and lessons learned from building, growing, and refining their own businesses. Through Buyers Agent Mastery, they're on a mission to help buyers agents build profitable, sustainable businesses while raising the standard of the profession for years to come.

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