Coupang: How It Bet Billions to Deliver Korea by Dawn | The Story Real Korea
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Coupang: How It Bet Billions to Deliver Korea by Dawn | The Story Real Korea
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Order at midnight, and it's on your doorstep before you wake up. Behind that little miracle is a decade of losing money — on purpose. This is the story of Coupang and founder Bom Kim.
In this episode of The Story Real Korea, we unpack the "planned losses" strategy that built Korea's delivery giant: a Harvard dropout's bet, a pivot to owning warehouses and trucks end-to-end, billions from SoftBank, a blockbuster New York IPO, and the moment the red ink finally turned black.
In this episode: • The Harvard dropout founder • Building Rocket Delivery end-to-end • The art of losing money on purpose • SoftBank's massive bets • A $60B NYSE debut, then profit
New to the show? The Story Real Korea tells the true, surprising stories behind Korea's most iconic companies and the people who built them.
— Hosted by Jacob Lee Independent, unofficial production. Not affiliated with or endorsed by any company mentioned. All facts drawn from publicly available sources.