Southern Company's Business of Sports - Rich Kenah, Atlanta Track Club

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Southern Company's Business of Sports - Rich Kenah, Atlanta Track Club

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Rich Kenah, CEO, Atlanta Track Club

The 57th Running of the Northside Hospital Peachtree Road Race

For the first time in more than 50 years, the Peachtree has a new title partner. The 57th Running of the Northside Hospital Peachtree Road Race will continue the iconic Fourth of July tradition bringing more than 60,000 runners and walkers to the streets of Atlanta for the world's largest 10K.

This year is a historic moment, as the United States celebrates its 250th anniversary and Atlanta prepares to host the 2026 FIFA World Cup.

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