Why Restaurant Drink Prices Vary by Your Seat Location

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Why Restaurant Drink Prices Vary by Your Seat Location

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Episode 84 of Restaurant Business with Fexingo explores how restaurant drink prices can differ depending on where you sit. Lucas and Luna break down the practice of location-based pricing, where bar seats, high-tops, and patio tables command different markups. They examine the data from a 2025 study by pricing software firm Square that found drink prices in the bar section average 15 percent higher than the same drink at a dining table, and how some operators use this to optimize revenue without alienating guests. The hosts discuss the psychology of perceived value, the operational case for variable pricing, and the risks of customer backlash. They also touch on how this ties into broader revenue management strategies like dynamic pricing and menu engineering. Whether you're an operator considering implementation or a diner wondering why your martini costs more at the bar, this episode offers a clear-eyed look at a growing trend in hospitality pricing. #RestaurantPricing #LocationBasedPricing #DrinkPrices #RevenueManagement #MenuEngineering #Hospitality #BarRevenue #PricingStrategy #SquareData #PerceivedValue #DynamicPricing #PatioPricing #CustomerPsychology #Business #FexingoBusiness #BusinessPodcast #RestaurantBusiness #Fexingo Keep every episode free: buymeacoffee.com/fexingo

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