How Andrew Ahn Turned Boo's Philly Cheesesteaks Into an LA Institution

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How Andrew Ahn Turned Boo's Philly Cheesesteaks Into an LA Institution

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What does it take to build a small business that lasts for more than 15 years in one of the most competitive industries in the world? For Andrew Ahn, founder of Boo's Philly Cheesesteaks in Los Angeles, the answer starts with family, hard work, and a willingness to do whatever it takes. Born to Korean immigrant parents, Andrew grew up watching entrepreneurship firsthand before eventually building Boo's into one of Los Angeles' most beloved cheesesteak destinations. But staying successful has required more than great food. As customer habits, technology, and marketing continue to evolve, Andrew has embraced new ways to reach customers while staying true to what made Boo's successful in the first place. In this episode of Becoming Self Made, Andrew shares lessons on entrepreneurship, small business marketing, community building, and how to grow a small business without losing its identity. He and Mike discuss family, resilience, social media, going viral, adapting to change, and why long-term success comes from serving your local community long after the buzz fades.

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