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Between The School Run

Between The School Run

By: Kelly Reynolds Socials
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Between The School Run is the podcast for children’s activity providers who are building a business in the pockets of time around family life.


I’m Kelly Reynolds, and every week I’ll be sharing simple, practical advice to help you grow your business without adding more hours to your day.


From social media and content creation to email marketing, tech, mindset and practical how-tos, each episode is packed with easy-to-follow tips you can put into action straight away. No jargon, no overwhelm, just realistic strategies designed for busy business owners juggling classes, customers and family life.


Whether you’re looking to fill more classes, simplify your systems, build your online presence or finally get to grips with the tech behind your business, you’ll find honest conversations and practical support to help you move forward with confidence.

So grab a cuppa, pop your headphones in and join me between the school run.

© 2026 Between The School Run
Episodes
  • Episode 3 - Why scheduling social media is essential
    Jun 30 2026

    In this episode of Between the School Run, Kelly Reynolds explains why scheduling your social media is essential not just a “nice to have” especially as the summer holidays approach.

    She shares real-world lessons from running classes, practical strategies to stay visible and fill autumn sessions, and time-saving tips to avoid last-minute panic.

    Kelly also walks through popular tools and systems (Meta Business Suite, Buffer, CRM options like Funnel Sketchers, and Metricool) and how to use them to plan posts across platforms, duplicate content, and schedule weeks or months in advance.

    Tune in for actionable advice to keep your audience engaged while you focus on family time or holiday clubs and leave with a simple plan to keep your social feeds working for your business.

    Want to fill more classes?

    Download my free guide, Getting Started with Email Marketing, where I’ll take you through my simple 4-step system to:

    ✔️ Ask for permission
    ✔️ Set up your email system
    ✔️ Send simple weekly emails
    ✔️ Sell without feeling salesy

    Get your free copy here:
    https://online.kellyreynoldssocials.com/email-marketing

    If you enjoyed this episode, please follow the podcast and leave a review. It really helps support the show.


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    10 mins
  • Episode 2 - When everything changed
    Jun 30 2026

    Episode 2 - When Everything Changed

    In this empowering Short, Kelly Reynolds shares the moment she stopped treating messy-play classes as a hobby and began owning the title “business owner.”

    Juggling nap times, bookings and finances solo, Kelly invested in marketing, became the face of her brand, and learned to set boundaries filling classes, increasing income, and reclaiming family time.

    Practical tips included: update your bios, use affirmations, and stop minimising what you do. Perfect for parents running small ventures who want quick, actionable encouragement.

    Want to fill more classes?

    Download my free guide, Getting Started with Email Marketing, where I’ll take you through my simple 4-step system to:

    ✔️ Ask for permission
    ✔️ Set up your email system
    ✔️ Send simple weekly emails
    ✔️ Sell without feeling salesy

    Get your free copy here:
    https://online.kellyreynoldssocials.com/email-marketing

    If you enjoyed this episode, please follow the podcast and leave a review. It really helps support the show.


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    9 mins
  • Episode 1 - My Journey
    Jun 30 2026

    Episode 1 - My Journey:

    In this debut episode of Between the School Run, Kelly Reynolds shares her personal story of switching from a long corporate career to running a Messy Play franchise, surviving lockdowns, and ultimately following her passion for digital marketing. Hear how early career choices, parenting priorities, and unexpected setbacks, like running into multiple lockdowns and a broken car, shaped her path to creating Kelly Reynolds Socials and becoming a children’s activities business strategist.

    Why listen: If you run children’s activities, juggle work around school life, or want practical, real-world advice on turning a love for kids’ services into a sustainable business, this episode is for you. Kelly explains the tough decisions, the pivots that mattered, and the marketing skills she used to rebuild and scale her business, then turned into a new mission to help others do the same.

    Tune in for inspiration, honest lessons from the frontline of small business, and a preview of Kelly’s Tech Lounge, the membership designed to help activity providers save time, get noticed online, and grow their income.

    Want to fill more classes?

    Download my free guide, Getting Started with Email Marketing, where I’ll take you through my simple 4-step system to:

    ✔️ Ask for permission
    ✔️ Set up your email system
    ✔️ Send simple weekly emails
    ✔️ Sell without feeling salesy

    Get your free copy here:
    https://online.kellyreynoldssocials.com/email-marketing

    If you enjoyed this episode, please follow the podcast and leave a review. It really helps support the show.


    Show More Show Less
    8 mins
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