#157 - Whiskey Smut w Rick Noel of Pursuit Spirits
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From Podcasting to Bootlegging: The masterminds behind Bourbon Pursuit (the internet’s favorite whiskey podcast) realized they were making everyone else rich. They decided to skip the multi-million dollar startup costs, borrow code words from a bank, and start a cross-country blending project using "God’s juice" from Kentucky, Tennessee, and New York.
The Jack Daniel’s Cease-and-Desist: Pursuit originally called their product "Triple Mash," until the legal eagles at Jack Daniel’s basically said, "Whoa, bro, we own the word mash." Naturally, the team smoothly pivoted to calling it "Triple Batch" to avoid swimming with the sharks.
The "Mouth Hole" Paradox: The crew goes on a scientific "whiskey journey" tracking the Delta—which is just a fancy doctor term for "this smells completely different than it tastes." They sample everything from a wallet-friendly 88-proof bottle to a chest-hair-growing 125.8-proof "hazmat" liquid that surprisingly doesn't taste like straight jet fuel.
Rye Whiskey vs. Texas Pride: The guys call out a tragic local epidemic: Texans are terrified of rye whiskey because local craft options tend to taste like harsh pumpernickel bread or liquid dishwasher soap. Pursuit’s version tries to save the state by offering a smooth rye that "starts like a run and finishes like a murmur."
The Meat Church Smut Novel: Rick drops off a rare bottle of "Honey Hog"—a collaboration with Matt Pittman from Meat Church BBQ finished in Burleson's honey barrels. The official tasting notes are so aggressively sensual (think "warm, sticky sweetness") that the hosts joke they might have a backup career writing trashy romance novels if they get fired.
Pouring Bourbons to Save the Pigs: Rick uses his massive stash of perk-liquor to host raffles in Podunk, Texas. He swaps bottles for wrapped cigars and raises thousands of dollars to fund high school FFA programs, successfully taking a "sinful taboo" and weaponizing it to help farm kids.
The Sink-Dump Tragedy: The episode takes a dark, heartbreaking turn when they mourn a historic tragedy from their last live event: an unnamed accomplice took a massive pitcher filled with leftover bonus pours from a 50-person tasting and poured it directly down the kitchen sink. Tears were shed, and a "sock party" was heavily implied.