In this episode of Applied Performance Talks, Travis Webb and Jonmarc Rasberry sit down with Tyler Franklin, Director of Athletic Performance at Murray High School, for an engaging conversation on leadership, culture, and athlete development.

Tyler shares his journey through the strength and conditioning profession, the lessons that have shaped his coaching philosophy, and the importance of creating an environment where athletes can thrive both on and off the field. The discussion explores how strong relationships, clear expectations, and consistent standards form the foundation of successful athletic performance programs.

Throughout the episode, Tyler provides practical insights into developing high school athletes, building program buy-in, and creating a culture that prioritizes growth, accountability, and long-term success.

Topics Covered:

• Building a successful athletic performance program
• Developing relationships that drive athlete buy-in
• Leadership and culture in high school athletics
• Strength and conditioning principles for long-term development
• Communication strategies for coaches
• Establishing standards and accountability
• Creating an environment where athletes can succeed
• Conditioning for all athletes

Whether you're a strength coach, sport coach, athletic director, or educator, this episode offers valuable perspectives on building programs that positively impact athletes and create lasting success.