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Shelf Life

Shelf Life

By: giovanni gallucci
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Every Monday, giovanni gallucci puts one food and beverage brand on the table and takes its social media apart. Not a trends recap. A teardown. What the brand actually got right, where it's quietly bleeding attention, and the move everyone in the category is about to copy and shouldn't. giovanni runs the verdict, Mindy Carpenter brings the brand, the receipts, and the questions that make him show his work. If you operate, own, or market a food or beverage brand, this is the read you don't get from your agency: ten honest minutes on what's working on the shelf and on the feed, and what that means for the next thing you post. New brand every week. No sponsors to flatter. No corporate hedging. . . . | ai-assisted content2026 giovanni gallucci, LLC. all rights reserved
Episodes
  • Shelf Life with giovanni gallucci: June 29, 2026

    Shelf Life with giovanni gallucci: June 29, 2026
    Jun 29 2026
    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the thing everybody's about to copy and shouldn't. I'm giovanni gallucci. Across the table, like always, Mindy Carpenter. Mindy, who are we tearing down today? Chamberlain Coffee. Emma Chamberlain's brand. It's all over my feed, it's in my Target, . . . | ai-assisted content
    • (00:00) - Intro
    • (01:00) - Story 1
    • (03:29) - Story 2
    • (06:11) - Story 3
    • (09:11) - Outro
    Show More Show Less
    12 mins
  • Shelf Life with giovanni gallucci: June 28, 2026

    Shelf Life with giovanni gallucci: June 28, 2026
    Jun 29 2026

    Shelf Life, weekly deep dive. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and the stuff everybody's about to copy and shouldn't. I'm giovanni gallucci. With me, like always, is Mindy Carpenter. Mindy, who's on the table today? Poppi. The pink prebiotic soda that's in every cooler and all over your feed. And here's the numbe . . . | ai-assisted content

    • (00:00) - Intro
    • (00:48) - Story 1
    • (04:00) - Story 2
    • (07:07) - Story 3
    • (10:17) - Outro
    Show More Show Less
    11 mins
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