The Digital Commerce Daily — June 19, 2026

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The Digital Commerce Daily — June 19, 2026

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The Digital Commerce Daily — June 19, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Shopify is repositioning itself as an AI-powered agency replacement for merchants, while simultaneously pushing ads into ChatGPT and Microsoft — a platform power grab that changes what it means to run a Shopify store. • Instacart is commercialising its AI shopping assistant with three new ad formats, and early data showing larger basket sizes makes this one of the most compelling retail media plays of the year. • The founder of France's original homegrown marketplace wants to reclaim PriceMinister from Rakuten just as Rakuten retreats from Europe — a potential rebirth story for French ecommerce with serious implications for sellers on the platform. Fun fact: Etsy, widely known as a handmade and vintage marketplace, now generates more than 40% of its gross merchandise sales from items that aren't handmade by the seller at all — including print-on-demand products and mass-produced goods. The platform's shift has been so significant that some of its earliest sellers have publicly protested, arguing the site has fundamentally abandoned its original identity. Hosted by Marco and Klara.

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