The FMCG Marketing Daily — June 18, 2026

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The FMCG Marketing Daily — June 18, 2026

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The FMCG Marketing Daily — June 18, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Danone is taking its challenger rival Chobani to court over protein labelling claims — turning a regulatory dispute into a live brand-equity battle in the booming high-protein dairy category. • With UK campaigners intensifying pressure for an under-16 energy drink ban, brands like Monster, Lucozade, and Rockstar face a potential regulatory cliff-edge that would force immediate portfolio and marketing strategy rethinks. • Mondelez CEO Dirk Van de Put taking the AB InBev chairman role creates one of the most unusual cross-category leadership overlaps in FMCG — with direct implications for how both companies are governed at the board level. Fun fact: Heinz once ran a ketchup bottle upside-down for years before consumers caught on — but the real shock is that the company holds a trademark on the specific shade of red on its label in over 14 countries, meaning competitors are legally barred from using that exact color on ketchup packaging. The trademark was granted not for the product itself, but purely for how that red performs as a brand signal on shelf. Hosted by Marco and Klara.

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