The FMCG Marketing Daily — June 20, 2026

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The FMCG Marketing Daily — June 20, 2026

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The FMCG Marketing Daily — June 20, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • L'Oréal's CMO is betting on a direct OpenAI partnership to win the zero-click search era — and every FMCG brand manager should be watching how a category leader rewires its entire content operation around generative AI. • Kraft Heinz is reorganising into three global regions under CEO Steve Cahillane — a structural bet that faster local decision-making can unlock growth that centralised management has failed to deliver. • AB InBev has named Mondelez's outgoing CEO Dirk Van de Put as its new board chairman — a significant governance move at the world's largest brewer that reshapes the leadership picture at a pivotal moment for the global beer category. Fun fact: Heinz once ran a ketchup bottle upside-down — with the cap at the bottom — exclusively in Australia before any other market, and sales jumped 17% because shoppers found it easier to dispense. The insight came not from R&D but from watching consumers store their bottles cap-down in their own fridges, something Heinz had never officially recommended. Hosted by Marco and Klara.

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