You've booked the meetings. You have a great product. So why isn't anything closing in Poland? In this episode, Dominik Wantuch — founder of Architecture of Sales and a B2B lead generation specialist with years of boots-on-the-ground experience in the Polish market — breaks down the most common sales mistakes he sees international companies make, and exactly how to fix them.

These aren't theoretical errors. They're patterns Dominik and his team have witnessed repeatedly while running lead generation campaigns and attending first meetings alongside their clients across Poland.

The mistakes covered in this episode:

• Selling in English to a Polish-language market. Only 30–35% of Poles speak English — which means English-only prospecting, demos, and materials lock you out of up to 25 million potential customers before you even start.
• Jumping straight into the demo. Skipping discovery and going product-first is one of the fastest ways to lose a Polish prospect. Dominik recommends the SPIN methodology (Situation, Problem, Implication, Need-Payoff) to keep buyers engaged and position your solution as the answer to their specific pain.
• Finishing the demo with no next steps. A great meeting means nothing if you leave without a clear plan. Always close with agreed actions, timelines, and ownership — whether that's a trial, a second meeting with board members, or a proposal review.
• Leading with your company and product, not the customer. Polish buyers, like buyers everywhere, tune out vendor monologues. Keep the focus on their situation, their problems, and their goals.
• Slow response times. Speed matters more than most companies realise. Time-to-response — to leads, to post-meeting follow-ups, to agreements — is a key performance indicator that directly affects conversion.

Dominik also explains how Architecture of Sales' sales support service goes beyond lead generation — joining client meetings, running weekly call reviews, and actively helping improve sales processes and presentations in real time.

If you're planning to enter Poland or struggling to convert pipeline into deals, this episode is essential listening.

🔗 Ready to improve your results in Poland?
Book a consultation with Dominik and explore how Architecture of Sales can help you generate qualified pipeline, fix your sales process, and win in the Polish market.
Learn more about our core services:
→ B2B Lead Generation in Poland→ Sales Support & Process Improvement→ About Architecture of Sales