1: How to Create Fans of Your Brewery
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1: How to Create Fans of Your Brewery
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What does it actually take to turn your Instagram followers into regulars—people who don't just like your posts but show up for you, again and again?
In this first episode of Tapped In, I break down the seven stages of fan-building for breweries, inspired by Pat Flynn's Superfans and Kevin Kelly's concept of 1,000 True Fans.
In this episode:
- Why social media isn't about selling your product—and what it's actually for
- The seven stages of turning a follower into a regular
- How to speak the language of your customer (and where to find it)
- A simple Monday Night Brewing experiment that made customers feel seen
- Three practical steps to start building fans this week
Resources mentioned:
- Pat Flynn's Superfans
- How to Develop Superfans Who Gladly Evangelize for You — Social Media Examiner
- https://www.instagram.com/p/DZEFZfcEaX5/
- https://www.instagram.com/p/DZIWqtBzJe1/
- https://www.instagram.com/p/DYurOJPNsk-/
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