Sustainable Ecommerce Growth | Customer Retention & Email Marketing for DTC Brands cover art

Sustainable Ecommerce Growth | Customer Retention & Email Marketing for DTC Brands

Sustainable Ecommerce Growth | Customer Retention & Email Marketing for DTC Brands

By: Geneviève Masioni | Customer Retention & Email Strategist
Listen for free

What if you could scale your DTC brand by leading with retention instead of acquisition? Sustainable Ecommerce Growth is the podcast for product business founders and marketing directors who want to retain their customers without relying on discounts. Sustainable growth isn't measured by how much traffic you buy but by how much revenue you keep. So while most e-commerce advice focuses heavily on top-of-funnel customer acquisition, this show challenges common transactional marketing tactics and explores how to build true customer loyalty. This is the go-to resource for eco-friendly DTC brands who want to create a predictable revenue growth and increase customer lifetime value without sacrificing their margins to discounts. Hosted by Genevieve Masioni, a customer retention and email strategist with 7+ years of ecommerce experience. She shares perspective shifts and strategic breakdowns with a refreshing, tell-it-like-it-is approach. Each episode is designed to stop costly customer lifecycle mistakes and implement email marketing strategies that actually drive sales,. Topics we cover: ✦ Advanced customer retention ✦ Psychology-based email strategy ✦ Zero-party data systems and quiz funnels ✦ Profitable loyalty and referral programs ✦ LTV, AOV and churn optimization Questions we answer: - Why discounts are lazy and how to sell based on value? - Why more traffic isn't growing your customer base? - How to increase your repeat purchase rate and stop customer losses before they happen? - How to map high-converting email flows that address buyer objections instead of panic discounting? - How to build smart quiz funnels that reliably convert visitors into buyers? - How to maximize lifetime value, increase your average order value? - How to optimize subscriptions, and reduce churn? If you are tired of over-relying on acquisition and want to strengthen your retention strategy to build a resilient, highly profitable product business, you are in the right place. 🎧 Subscribe to the podcast 💻 Work with me: https://genevievemasioni.com/en 📞 Book a call: https://genevievemasioni.com/call 👩🏾‍💻 Connect on LinkedIn: https://www.linkedin.com/in/genevieve-masioni/ 🚨This podcast does not accept guest pitches.2026
Episodes
  • Sustainable Ecommerce Growth Trailer

    Sustainable Ecommerce Growth Trailer
    Jun 18 2026
    Genevieve presents the Sustainable Ecommerce Growth podcast: its concept, who it's for and what topics to expect.

    In a nutshell, this a podcast for product business founders and marketing directors who want to retain their customers without relying on discounts.

    Ex-software engineer turned customer retention and email strategist, Genevieve challenges common transactional marketing tactics and explores how to build true customer loyalty.

    If you are tired of over-relying on acquisition and want to strengthen your retention strategy to build a resilient, highly profitable product business, you are in the right place.

    Subscribe to the podcast so you never miss an episode !

    Links:

    📞 Book a sales call

    💻 Visit my website

    👩🏾‍💻 Connect with me on LinkedIn
    Show More Show Less
    2 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet