H.J. Chammas is the founder of Authority Publishing, a full-service publishing, promotion, and monetization platform for coaches, consultants, and experts who want to use a book to build their authority and grow their business. After leaving a successful corporate career and becoming financially independent through real estate, H.J. invested $65,000 in a traditional publishing deal that flopped — and used that painful experience to reverse-engineer what actually works. He has since helped authors across the Middle East and beyond turn their books into platforms, leads, and high-ticket client pipelines.

In this episode:

• H.J.'s $65,000 publishing mistake — and the mindset shift that turned everything around

• Why chasing royalties is the wrong goal, and what to chase instead

• How to research your audience, competitors, and keywords before writing a single word

• The tools H.J. uses for Amazon research: SEMrush, KDP Rocket, and Helium 10

• What separates an authority book from a generic collection of ideas

• Three approaches to writing your book: ready manuscript, interview-based transcription, or ghost writing

• Why AI-written books are getting flagged on Amazon — and what to use AI for instead

• The right way to launch a book: why big spike launches are vanity publishing in disguise

• How Amazon ads work as a long-term strategy, not a short-term sales tool

• Why social media rarely works for nonfiction authors — and what LinkedIn outreach actually delivers

• The publish, promote, monetize framework: how Authority Publishing works with authors from manuscript to ongoing client acquisition

• What to bring to your first conversation with H.J. — and why clarity on your niche comes before everything else

Resources mentioned:

• Authority Publishing: https://authority-publishing.com/

• SEMrush (keyword research): semrush.com

• KDP Rocket / Publisher Rocket: publisherrocket.com

• Helium 10 (Amazon research): helium10.com

• LinkedIn (recommended platform for nonfiction authors): linkedin.com

Connect with H.J. Chammas:

• Website: authority-publishing.com

• LinkedIn: H.J. Chammas

• Free book:

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