From record participation among women and junior golfers to new technology platforms, major investments in player development, and a reimagined fan experience, the USGA is helping shape what the next generation of golf looks like.

In this episode, we’re talking to Chief Commercial Officer Jon Podany and Managing Director of Global Ticketing & Media Amanda Weiner about the Women's Open's rapid rise and the U.S. National Development Program to ShotLink, ticketing innovation, and the technology strategies designed to make golf more engaging and inclusive.

In this episode, you’ll hear:

• How the U.S. Women's Open more than doubled its purse in 3 years and received prime-time network coverage
• Why the USGA is investing in a national development pipeline
• How the USGA is building a 360-degree view of every fan through ticketing, media, and engagement data
• Why the future of golf depends on Topgolf, TGL, and off-course participation as it does on traditional rounds
• What it means to stage men's and women's championships on the same iconic courses

Resources and Links:

Connect with Jon Podany on LinkedIn.

Connect with Amanda Weiner on LinkedIn.

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