ChatGTM S22 E24: Carmela Hughley ~ SVP of Marketing Rita's Italian Ice / Rita’s Growth Playbook
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ChatGTM S22 E24: Carmela Hughley ~ SVP of Marketing Rita's Italian Ice / Rita’s Growth Playbook
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Carmela Hughley, SVP of Marketing at Rita’s Italian Ice, breaks down how a 600+ location brand turns community, nostalgia, and product innovation into real revenue.
This isn’t about feel-good marketing. It’s about building a brand people come back to for decades.
Inside this episode:
• How Rita’s uses community initiatives to drive loyalty
• Why nostalgia is a competitive advantage
• The real role of data, apps, and personalization
• How 80+ flavors fuel repeat visits and urgency
• What most brands miss about “giving back”
Rita’s isn’t just selling ice and custard. They’re building emotional memory at scale.
Carmela also shares how they balance:
• Digital vs physical engagement
• Franchise growth and brand consistency
• Creativity in a noisy marketing landscape
If you’re building a brand, this episode will challenge how you think about growth.
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