Starting From the Shop Floor: What One Operator Learned Working Across Collision

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Starting From the Shop Floor: What One Operator Learned Working Across Collision

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Welcome to another episode of The Collision Vision, driven by Autobody News! I'm Cole Strandberg, and today I'm joined by David Black, chief operating officer of Body by Cochran and an industry veteran who has worked nearly every side of this business: independent owner, consolidator leadership, and now a dealer-owned MSO.

We trace Dave's road from a "grunt kid" in his dad's West Virginia shop to helping grow Body by Cochran from five separate dealer body shops into a 13-location, roughly $80-million MSO. We get into the operational rebuild behind that growth including a collision-only parts warehouse that cut parts cycle time from 11.5 days to 1.3 — why the business now runs like an independent while keeping its dealer backing, his approach to brand specialization and developing the next generation of technicians, and the legacy he hopes to leave the industry. Let's get into it.

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