#81 - Sherrell Dorsey (The Plug)
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#81 - Sherrell Dorsey (The Plug)
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Sherrell Dorsey joins Carrie Kerpen to share her journey of transforming a newsletter into a data-driven media company that highlights Black innovation, underrepresented founders, and the business stories that traditional media overlooked.
This episode explores founder burnout, media entrepreneurship, data as a business asset, market timing, team leadership, and the emotional complexity of selling a company.
This episode is sponsored by Theory Planning Partners. Theory Planning Partners helps founders and business owners make smarter decisions around wealth, financial planning, and life after exit. Learn more at www.theoryplanning.com.
3:35 - How The Plug Got Started
8:38 - Deciding to Build Something Bigger
12:46 - Bootstrapping & Building the Data Product
17:08 - Founder to CEO: Leading a Team
21:12 - Recognizing It Was Time to Exit
29:20 - Finding a Buyer & Shopping the Deal
29:59 - Communicating the Sale to the Team
33:36 - Life After the Exit
38:19 - Knowing You're a Zero-to-One Founder
41:27 - What's Next: Climate Tech