“Google does not scan Apple Podcasts. Google does not crawl Spotify. Google does not read your podcast show notes inside those platforms.”

In this episode, I break down one of the biggest misunderstandings in podcasting: podcast SEO. A lot of people online tell you to optimise your episode titles, show notes, and descriptions so Google can find your podcast. But that is not really how Google works.

What I want you to understand in this episode is the difference between Google SEO and podcast app discovery. They are both useful, but they are not the same thing. Google reads websites. Spotify and Apple Podcasts read what is inside their own platforms. So if you want Google to send people to your podcast, you need blog posts on your own website for every episode.

5 Key Takeaways

1. Podcast SEO advice is often incomplete
2. Google needs web pages
3. Every episode should become a blog post
4. Google traffic is high-intent traffic
5. Podcast app optimisation still matters

Chapters

00:00 – The podcast SEO myth

03:00 – Why Google does not read podcast apps the way people think

07:00 – The real SEO play: blog posts on your website

14:00 – How to structure a podcast blog post

18:00 – Podcast app optimisation

Send us Fan Mail

Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

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