Everything That Could Go Wrong, Went Wrong — Founder Lessons from Alisher Jafarov

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Everything That Could Go Wrong, Went Wrong — Founder Lessons from Alisher Jafarov

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What happens when your co-founder leaves, your product isn't ready, the money is running out, and you still decide to keep building?

In the first episode of Leadership Kitchen, I sit down with Alisher Jafarov, founder and CEO of Avery, to talk about startup reality, hiring, leadership under pressure, trusting your gut, and why honesty might be the most underrated leadership skill.

We discuss:

Building a startup when everything goes wrong

Why hiring managers own hiring success

The role of AI in recruitment

Founder loneliness and resilience

Leadership lessons from the kitchen

Leadership isn't built from perfect recipes. It's built through experimentation, difficult decisions, and learning as you go.

And don't leave the kitchen too early. At the end of the episode, Alisher shares his Leadership Recipe, the ingredients that have shaped his leadership journey. 🍳

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