Ep. 92 - Children's Privacy (U.S. requirements)
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Ep. 92 - Children's Privacy (U.S. requirements)
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In this week's episode of the Privacy Huddle, we’re diving into the topic that kept resurfacing at Privacy State of the Union: children’s privacy and age signals.
If you think this is just a COPPA (under 13) issue, think again. Between app store age verification laws, state-level opt-in requirements, and evolving enforcement expectations, brands are now dealing with:
- Jurisdiction-specific obligations (under 13, 15, 16, 17… it depends)
- Age signals flowing in from app stores and potentially browsers
- The reality that “we’re 18+” is no longer a strategy
And perhaps the hardest part? There’s no “easy button.”
Age gating isn’t just a widget. It touches consent, identity, data use, and downstream enforcement. If you can tie identity together for advertising, regulators will expect you to do it for compliance, too.
Watch as Alysa Hutnik, Maxwell Anderson, and Colleen Barry break down what brand leaders should be thinking about now, and why 2026 is shaping up to be a pivotal year for kids’ privacy.