Privacy enforcement is evolving quickly — and brands can no longer rely on “vendor limitations” as an excuse.

In this episode of The Privacy Huddle, Colleen Barry sits down with Ezra Sternstein (AMC Global Media) and Max Anderson (Ketch) to unpack the latest privacy enforcement trends, identity management challenges, vendor accountability, and the growing convergence of privacy and cybersecurity.

Ezra shares unique insights from his background at the New York Attorney General’s Bureau of Internet & Technology, where he investigated privacy and cybersecurity violations firsthand. The conversation dives into recent Disney and Sling settlements, cross-device identity requirements, CCPA cybersecurity amendments, data mapping strategies, and how privacy leaders should prepare for the next wave of regulation.

If you work in privacy, security, compliance, adtech, martech, or legal operations, this episode offers practical guidance on what regulators actually care about — and what organizations must do now to stay ahead.

Some days, the content is great but the tech has other plans. Please bear with the video quality on this one.

In the latest Privacy Huddle, Colleen Barry sits down with Alysa Hutnik, Partner at Kelley Drye, to cover three things on every privacy leader's radar right now:

The SECURE Data Act. Not because it's crossing the finish line anytime soon, but because the elements inside it, particularly around third-party auditing and compliance certification, are signals worth paying attention to now, before they show up elsewhere.

Demand letters. They're not going away. But having the right consent management setup, clean tag configuration, and a defensible banner isn't just good hygiene, it's what gives legal teams something to work with when the letters land.

The U.S. Privacy Summit is back. October 15th, San Francisco, Convene. Free to attend. The anti-conference returns for year two.

Watch the full episode.

Frictionless opt-outs keep coming up. Now we’re hearing what that actually means in practice.

In this week’s Privacy Huddle, Maxwell Anderson joins Colleen Barry live from the Ketch booth at IAPP to break down what’s coming directly from regulators and recent enforcement conversations.

The headline isn’t new. The expectations are just getting more specific.

Regulators are focused on how opt-outs are implemented, not just whether they exist. And that’s where things start to break down.

Frictionless doesn’t mean “easier UX.” It means removing barriers entirely: ✔️ One-click opt-outs, not multi-step flows ✔️ No unnecessary data collection to process a request ✔️ No redirect loops or buried links ✔️ No conflicting paths between banners, forms, and systems

Because if the process introduces friction, it introduces risk.

There’s also a broader signal behind all of this: responsibility sits with the business, not the vendor.

If your implementation doesn’t hold up, it’s your name on the investigation.

We also got into a recurring source of confusion across teams: this isn’t a cookie banner problem.

It’s about how clearly you present “Do Not Sell or Share,” and whether that choice is actually enforced across your environment.