Target Canada — The Launch That Outran Reality
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Target Canada — The Launch That Outran Reality
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This opening episode introduces the Target Canada case, the major causes behind the failure, and the core themes of the season. It explains why this case matters to project managers: it was a major strategic initiative with compressed timelines, technology implementation challenges, data quality problems, supply chain breakdowns, weak readiness signals, and customer expectation gaps.
The episode frames Target Canada as a project system, not merely a retail failure. It introduces the central idea of the season: the launch date became more real than operating reality.
Key PM Questions:
What assumptions were treated as facts? Where did urgency begin to overpower readiness? How should PMs listen for weak signals before failure becomes visible?
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