If your website has analytics set up but you've never really known what to do with the data, you're not alone. Most business owners are either ignoring it entirely or looking at the wrong numbers.

Philippa Gamse is a web analytics expert with over 20 years in the field and the author of "Website Wealth: A Business Leader's Guide to Driving Real Value from Your Analytics."

On this episode of Marketing & AI for SMEs with Jeremy Yang, founder of Australian digital ads agency Digital Goliath, she covers what your GA4 data is actually telling you, why bounce rate is the wrong thing to focus on, how to segment your analytics so you're only looking at the visitors who matter, and where AI still falls short when it comes to interpreting your reporting.

Good for anyone who runs a business with a website and wants to make better decisions from the data they already have.

Learn more about Philippa:

Book: https://websitesthatwin.com/website-wealth-virtual-book/

Website: https://websitesthatwin.com/

LinkedIn: https://www.linkedin.com/in/philippagamse/

Learn more about Jeremy Yang and Digital Goliath:

LinkedIn: https://www.linkedin.com/in/jeremy-yang/ Instagram: https://www.instagram.com/digital_goliath_marketing/

Website: https://digitalgoliath.com.au/

Services: https://digitalgoliath.com.au/marketing-ads-services/