Capital One Pre-Approval Campaigns: Why Your Dealership Is Doing Them All Wrong cover art

Capital One Pre-Approval Campaigns: Why Your Dealership Is Doing Them All Wrong

Capital One Pre-Approval Campaigns: Why Your Dealership Is Doing Them All Wrong

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Capital One pre-approval campaigns can bring dealerships serious finance-intent shoppers, but most stores ruin the opportunity by treating them like ordinary internet leads. In this episode, we break down why dealers mishandle pre-approved customers, how to follow up the right way, and why the sales team needs to verify the vehicle, payment, lender path, and buyer expectations before pushing for the appointment.

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