Is high protein just another fad diet?

Learn about the 3 criteria that define a fad, how protein performs against each one, the research on lean mass and strength training, the mechanisms behind protein's thermic effect and satiety, and why the case gets stronger for adults over 40.

This episode covers the fad diet framework, research updates on protein and muscle building, the thermic effect on your metabolism and the satiety research that gives protein an advantage over carbs and fat, findings on muscle protein synthesis, and thedata on lean mass and body composition when postmenopausal women lose fat.

Plus the protein leverage mechanism behind menopausal weight gain and a 3-question test for evaluating any nutrition trend you see on social media or TikTok.

Get the Protein Day Builder, the tool that maps out a full day of meals hitting your protein target based on your schedule, dietary preferences, and the foods you eat every week.

Don't forget: the Fitness Lab app is 20% off through Friday, May 8. AI-powered nutrition and training coaching for adults over 40: witsandweights.com/app

Timestamps

0:00 - High protein fad narrative
3:25 - What defines a fad diet
4:30 - Fad diet examples
5:45 - The (false) link with fat and carb demonization
6:40 - High protein vs. the fad criteria
8:15 - Meta-analyses on protein and lean mass
9:45 - Sustainability and physical activity
11:45 - Hitting your protein target in practice
13:15 - Thermic effect of protein
15:40 - Protein and satiety
17:10 - Muscle protein synthesis and meal distribution
19:45 - Muscle loss and strength after 40
20:45 - Menopause and protein leverage
22:30 - Adequate protein for your goals
24:10 - 3-question fad diet test

Episode Resources

• Join Eat More Lift Heavy, the 26-week coached program that includes the Protein Day Builder as one of many helpful tools to better plan your meals, build muscle, and lose fat sustainably

💪 Join Eat More Lift Heavy - A 6-month coaching program for lifters over 40 who are done collecting information and ready to have real human coaches watch their data and know what to focus on each week.

📱 Get Fitness Lab - My AI-powered coaching app for adults over 40. Training, nutrition, and real-time guidance to help you build muscle, lose fat, and lift weights with confidence.

👥 Join our Facebook community - For adults over 40 who want to build muscle, lose fat, and stop following bad advice. Weekly Q&A threads, coaching insights, and real chat with other lifters.

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