Ever wondered what it’s really like behind the scenes of a legendary ad campaign?

In this episode of The Engaging Marketeer, Darren Jamieson sits down with Kevin Chesters, the mastermind behind the iconic Moonwalking Shetland Pony for Three.

Kevin uncovers his journey from rejection letters to top strategy roles at agencies like Saatchi & Saatchi and Ogilvy. He reveals the secrets of how creativity really works in advertising, and why it's not about being "clever," but being useful and persistent. It’s a candid conversation about the ups and downs of the advertising world and the importance of teamwork.

We also dive into some fascinating behind-the-scenes stories, like how the Moonwalking Pony ad came to life, and a surprising twist...

Get ready for a high-energy episode packed with insights, laughs and some serious biscuit debates. Whether you’re in the ad industry or just curious about what it really takes to make a memorable campaign, you won’t want to miss this one!

More about Kevin:

Kevin Chesters is a highly experienced advertising strategist, author and trainer, having held senior strategy roles at major agencies including Saatchi & Saatchi, Wieden+Kennedy, Dentsu and Ogilvy. He was part of the team behind Three’s famous Moonwalking Shetland Pony campaign and now works directly with clients and agencies on brand strategy, creative thinking and training. He is also the co-author of The Creative Nudge.

You can connect with Kevin here:

Website: https://kevinchesters.com/

LinkedIn: https://www.linkedin.com/in/kevinchesters/

Amazon Store: https://www.amazon.co.uk/stores/author/B095HPMRMN/about

Instagram: https://www.instagram.com/kevinchesters/

X: https://x.com/hairychesters?

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.