Episode 271: Communication Fatigue in a Hyperconnected World - Better mass communication tactics

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Episode 271: Communication Fatigue in a Hyperconnected World - Better mass communication tactics

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In a world of overflowing inboxes and nonstop notifications, nonprofits risk becoming part of the noise. Tackle donor fatigue head-on. Most organizations don’t have a generosity problem. They have an attention and trust problem. With six practical tactics, Randall outlines how to audit communications, segment by motivation (not wealth), rebalance ask-to-impact ratios, create quiet periods, clarify priorities, and even let donors choose their preferences. The solution isn’t more creativity or more volume – it’s more discipline. Do less, do it better, and build relationships that last.

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