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Ever wonder which sponsors are worth your time—and which ones we actually use? We open the garage and pull every tool off the shelf: the golf gloves that came from a college teammate’s hustle, the beard oil a touring comic perfected, the veteran-built shirts with a purpose, the cheeky golf gear that keeps rounds fun, and a ranch-born hat brand preaching the art of being a straight shooter. This is a behind-the-scenes tour of small businesses with big missions and the real ways they support our show and our listeners.

We start with Sweet Hand Sports, where Matt “Lando” Landowski turned dugout grit into batting and golf gloves that feel right on day one. Then we get personal with Buddy’s Beard Care—locally sourced oils, balms, and wash that transformed daily grooming and made our Patreon viewers ask what changed. We move into service-driven apparel: Tactical Brotherhood, channeling proceeds to veterans and first responders facing physical and mental health challenges; and Deemed Fit, reminding us to check in with “Are You OK” and to keep going with “You Got This.”

From there, we hit the fairway with Shankit Golf—polos, hats, and towels that don’t take your three-putt too seriously—and tip our caps to Webb Western, a new partner built by a former rancher who believes in hard work, clean design, and calling your shots. Along the way, we share how our sponsorship model evolved, from early read swaps to evergreen pre-rolls, and why your brand’s message now reaches listeners in more than 80 countries and over a thousand cities. If you’ve got a mission and the grit to match, our door is open.

Grab the deals: Sweet Hand Sports 10% (code Mike Bono), Buddy’s Beard Care 15% (code Mike Bono), Tactical Brotherhood 10% (code Mike Bono), Shankit Golf 20% (code MikeBono), Deemed

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