The median gym owner brings home $61,000 per year, but the owners on Two-Brain’s latest leaderboard earn between $189,000 and $357,000 annually. What’s the difference?

In this episode, Mike Warkentin sits down with top earner Ryan McStockard to find out exactly how he secured his spot on the leaderboard.

In 2020, Ryan took zero income in some months just to keep the gym alive. Then, in 2021, he invested in Two-Brain mentorship and rebuilt everything.

Now he consistently earns over $16,000 per month from his gym.

His biggest wins came from adding high-value services, such as personal training, and focusing on improving the client journey: Personal training makes up 34% of his revenue, and his clients stick around for a whopping 42 months on average.

As a Two-Brain mentor, Ryan now helps other gym owners replicate his success.

He’s also in the Tinker Mastermind, where he’s focused on maximizing his income and his lifestyle. His primary goal today is simply “to not miss family dinners.”

Interested in becoming a Tinker? Email Joleen Bingham (leader of Tinker North America) or Lisa Palmer (leader of Tinker Europe) to learn more: joleen.bingham@twobrainbusiness.com or lisa.palmer@twobrainbusiness.com

Links

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1:07 - Gym overview & low point

5:02 - Revenue breakdown

7:24 - Finding Two-Brain

20:52 - Additions to Ryan’s NOB

31:13 - Retention secret