At 21, Amelia Sordell was a CEO with celebrity endorsements, front-page press, and a fast-growing fashion brand.

By 23, it had collapsed and with it, the identity she’d built around being “the young founder who made it.”

In this powerful and refreshingly honest conversation, Amelia, personal branding strategist shares what it really feels like to lose a business, why failure is not the opposite of success (but part of it), and how resilience is built in the messiest moments.

From Googling “the highest-paid job with the least experience” to transforming her recruitment career through personal branding, Amelia explains how showing up consistently, imperfectly, vulnerably, and authentically changed her life.

Together, John and Amelia explore:

• Why confidence comes after you start, not before

• The three unsexy ingredients behind sustainable success

• Why your personal brand is simply your “reputation at scale”

• The power of 10-second conversations in building confidence

• Why founders must be the face of their business

• What success really means once the money arrives

• And why doing one small thing daily beats any five-year plan

  
  

Amelia challenges the British discomfort around self-promotion, reframes vulnerability as strength, and shares how consistency over seven years built a multi-million-pound business, and a life designed on her own terms.

This episode is a masterclass in courage, identity, authenticity, and the quiet power of simply starting.

If you’ve ever feared failing…
If you’ve ever felt frozen at the first step…
If you’ve ever wondered whether putting yourself out there is worth it…

This conversation will change the way you think about success.