We’re all motivated by different things.

Some of us are striving for the C-Suite and a 7 figure salary. Others of us are thrilled to have a job with no stress that pays enough to cover the bills.

Some of us are very invested in the type of car we drive. Others are happy to walk and take Uber.

And of course, from the same set of circumstances and facts, we arrive at vastly different conclusions about politics.

But we pretty much all agree on two things. We want to look good. And we want to feel good. Although we might have different definitions of what exactly “looking good” means, other than diet and exercise, if we want professional assistance to achieve that goal, there’s only one way to get there. And that’s with the help of a person known as an Aesthetician.

In the 1800’s an Aesthetician was a person who studied beauty. In the 1960’s we started to use the term to describe someone who creates beauty. Specifically, a licensed skincare or health spa professional. Like Lauren Wilkins.

Lauren is a Partner and Aesthetics Nurse at Evolve Aesthetics & Wellness, on Highway 98 in Santa Rosa Beach. At Evolve you can get a wide range of beauty and wellness treatments, including skin care, body sculpting, weight loss, laser hair restoration, tattoo removal… and that’s just a random sampling, the tip of the iceberg of their spa services.

If at this point you’re naturally assuming this is a business aimed solely at women, it’s not. There are spa services for men too, including something called “Brotox.”

And now we turn from looking good to feeling good.

There are, of course, a million different paths to feeling good. For some of us it might be the sense of accomplishment we feel when we reach the summit of a mountain. For others, it’s a half hour of relaxation at lunchtime, doing nothing, sitting in the sun at the beach before going back to work.

Then there’s the one thing we pretty much all agree on that makes us feel good. Beer.

Beer is the most widely consumed alcohol in the US, outstripping wine and spirits, and if you want to know how much beer we drink, well, reliable studies peg that for adults over 21 at roughly the equivalent of a 6-pack a week.

Not all beer is created equal. Over the last 20 years or so – mainly in response to the market domination of conglomerates like Anheuser-Busch, Coors, and Heineken - we’ve seen a resurgence of small craft breweries who make small batch beers tailored to the tastes of locals.

Here on the Emerald Coast, Idyll Hounds Brewing Company started brewing beer in 2013. They’ve got a taproom in Santa Rosa Beach and they make beers with names like “Ghost Crab Pilsna’” and “Divide and Conch’r Pale Ale.”

Frasier Hansen is the Owner of Idyll Hounds and also the brewery's Head Brewer.

Entrepreneur of the Week

Our Out to Lunch Entrepreneur of the Week this week is Luke Pinegar.

Luke is a musician, a multi-instrumentalist and jazz vocalist whose vocal style can be compared without exaggeration to all-time greats like Frank Sinatra and Nat King Cole. Luke plays up and down the Emerald Coast as well as heading up the Summer Music Academy at SoWal House in Rosemary Beach.

Luke has an absolutely beautiful singing voice. His piano playing is accomplished and sophisticated. And he plays instruments as vastly different as the flute and soprano saxophone with a skill that any sole practitioner of those instruments would be happy to possess. You might be surprised to hear his attitude to talent, fame and fortune, and why he chooses to live in Panama City and not Las Vegas.

Out to Lunch was recorded live over lunch at Farm & Fire restaurant on Highway 331. Farm & Fire is one of Chef Jim Shirley’s family of fine restaurants. It’s open from 4pm, 6 days a week, and from 11am for brunch on Sundays.

You can find photos from this show by Brandan Babineaux at outtolunchemeraldcoast.com.

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