“Business happens after human relationship”| Scaling a Global AI Startup

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“Business happens after human relationship”| Scaling a Global AI Startup

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What does it really take to scale a company across continents? In this episode of The Global Nutcracker, hosted by Skerdi Sino, Sebastian Knorr, CEO of Nordic AI, shares the raw lessons from building an AI company focused on mental health, with teams across Norway, Chile, Mexico, India, Africa, Britain, and Eastern Europe. We discuss: • Why cultural adaptation is non-negotiable • Norwegian directness vs. global business norms • The power of showing up daily and asking for referrals • Why “business happens after human relationship” • Resilience, discipline and persistence • Scaling a mental health festival concept across Europe • And why the ultimate expansion goal might be… the planet 🎙 Watch the full conversation

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