What if the strongest foundation for your franchise is built on having the tough conversations early? This episode is for franchise operators and private equity investors who want to learn how be a "realist."

You’ll discover why embracing these uncomfortable business truths early on is a definitive "edge" that can protect your profit, your people, and your legacy.

We sit down with Liberty Bernal, a seasoned franchise executive and marketing visionary who has spent over 25 years bridging the gap between operational excellence and innovative growth.

What You’ll Learn: The Realist’s Path to Wisdom

For Franchise Operators:

The Realist’s Edge: Why having "uncomfortable" conversations early about potential risks creates more strength and clarity, ensuring all stakeholders are prepared for the franchise journey.

Leadership through Listening: Why the most impactful leaders follow the "two ears and one mouth" rule (use them in proportion) - which is to listen more than you speak to build authentic, high-trust professional bonds.

For the Private Equity Investor:

The People Piece of ROI: Why keeping the "human capital", the families and dreams behind the franchises, at the center of every decision leads to a stronger, more resilient system.

Strategic Patience: Why focusing on deliberate and intentional growth, while pouring support into start-up, and legacy, franchisees alike is the wisest move for long-term brand health.

Your Host

Susan Black-Beth, is the Founder and Managing Partner of Auspicious Owl Group and a lifelong Franchise Activist. She’s sat in every seat from the tailgate of a pick-up truck at her car wash franchise to the boardrooms where the most difficult questions are being asked.

Guest Bio

Liberty Bernal is a franchise executive, advisor, and speaker with more than 30 years of experience across franchise development, operations, marketing, and leadership. She has worked with both emerging and established brands, helping founders and leadership teams build scalable systems, strengthen culture, and grow with intention. Currently serving as President and COO of Sweet Influencers, Liberty works at the intersection of franchising, technology, and brand growth, helping franchise brands modernize how they attract and support franchisees. She also advises founders and leadership teams on structure, strategy, and sustainable expansion. Known for combining operational expertise with emotional intelligence, Liberty brings a human-centered perspective to franchising. Her work focuses not just on building businesses, but on helping people build lives that align with who they actually are. Outside of work, Liberty is a wife and mom who prioritizes family, health, and living a life that feels as good personally as it looks professionally.

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If you know a franchise owner/operator or an investor who is seeking their business “Edge,” share this episode with them today.

Show Notes:

Follow Auspicious Owl Group on LinkedIn

https://www.linkedin.com/company/auspicious-owl-group/

Connect with Susan Black-Beth on LinkedIn

https://www.linkedin.com/in/susan-e-blackbeth/

Connect with Liberty Bernal on LinkedIn:

https://www.linkedin.com/in/libertybernal

Challenged Athletes Foundation:

https://www.challengedathletes.org/