Summary
In this conversation, Rajuta Sheth, founder and CEO of her namesake fashion brand, shares her journey from growing up in India to establishing a sustainable fashion label in New York. She discusses her early influences, education at FIT, and the challenges she faced in the fashion industry. Rajuta emphasizes the importance of sustainability and ethical practices in her brand, as well as the impact of the pandemic on her business. She offers valuable insights for aspiring creatives, encouraging them to embrace imperfection and seek mentorship.

Takeaways

• Rajuta's early exposure to textiles shaped her career path.
• Studying at FIT provided a diverse and intense education.
• Early career experiences highlighted the challenges of the fashion industry.
• Traveling in India inspired Rajuta to create a brand focused on slow fashion.
• The first collection was a learning experience with valuable feedback.
• Building a business requires asking for help and mentorship.
• Sustainability is central to Rajuta's brand philosophy.
• The pandemic forced a pivot to online sales, revealing new opportunities.
• Future goals include scaling responsibly and employing more artisans.
• Embracing imperfection is key for aspiring creatives.

Follow Along with Rujuta

Website: https://rujutasheth.com/

Instagram: https://www.instagram.com/rujutashethny