In this episode of The NFP CEO, Michelle and Danielle speak with Rob Barnes, CEO and co-founder of Betty AI, about what artificial intelligence looks like in real-world practice for associations, charities, and for-purpose organisations.

If you’re a nonprofit CEO or senior leader wondering where to start with AI, this conversation breaks down practical use cases, strategic thinking, and leadership lessons from the front lines of digital transformation.

1. Why AI is fundamentally changing how nonprofits manage and use knowledge
2. How associations and for-purpose organisations are uniquely positioned to benefit from generative AI
3. Practical examples of AI in advocacy, member engagement, service delivery, and knowledge management
4. How AI can increase reach, impact, and operational efficiency — not just productivity
5. Guardrails against AI “hallucinations” and maintaining trust in organisational knowledge
6. A CEO framework for deciding where to start with AI strategy
7. Lessons from launching an AI startup during rapid technological change

Guest: Rob Barnes Co - Founder, Betty AI: Betty Home Page

Book referenced in episode: Inside Scoop: The Association Knowledge Cycle Demystified

Connect with us:

LinkedIn: The NFP CEO: Overview | LinkedIn

Website: thenfpceo.com.au

Michelle Cutler: Michelle Cutler | LinkedIn

Danielle Ballantine: Danielle Ballantine | LinkedIn