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How to Become a Fearless Leader

How to Become a Fearless Leader

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Anna has spent her entire career building brands. Her passion, insight, and desire to understand every nuance of each business she works on have resulted in close relationships and brand-defining work.

Before founding FEARLESS Strategic Marketing, she was a Client Leader at Leo Burnett for nine years and at Energy BBDO and BBDO Worldwide for nineteen years, leading North American and Global Brands.

She has worked across multiple categories and with brands at every size and stage of growth, partnering with PepsiCo Food & Beverages, Starbucks, SodaStream, KIND Snacks, Frito Lay, Procter & Gamble, MARS, Nintendo, Kohl's, Ulta Beauty, The Chicago Cubs, and more.

She has a particular passion for challenger brands, which she defines as brands with ambitions bigger than their budgets.

Anna has won every creative and effectiveness award multiple times, including Cannes Lions, Effie’s, D&AD’s, Emmy’s, Clio’s, WARC’s, and The Jay Chiat Awards.

Throughout her career, Anna has been known for being a trusted, valued, strategic advisor to the CMO and CEO, for building powerful, distinctive brands that drive long-term growth, and for creating genuine, authentic partnerships and friendships with those she works with while also having some fun along the way.

Anna lives outside of Chicago in the northwest suburbs with her husband Tom of 20 years and their three sons, Roman, 18, Leo, 17, Dominic, 14, and her dog Bandit (yes, she is outnumbered!).

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