What happens when deep operational expertise meets radical empathy?

In this episode of Magic in the Cloud, we sit down with Jason Zapp, a warehouse turnaround expert whose side hustle evolved into a full-time consulting career helping fast-growing companies fix broken processes, scale operations, and stop bleeding money.

Jason shares how over-delivering creates limitless opportunity, why most operational failures are process—not people—problems, and the leadership principle that quietly powers everything he does: love always wins.

From military lessons in discipline and supply chain to building trust with the most difficult people in the room, this conversation is a masterclass in modern leadership, operational excellence, and human-first problem solving.

If you lead teams, scale operations, or step into messy situations where things have gone sideways—this one’s for you.

00:00 – Welcome to Magic in the Cloud

00:45 – From side hustle to full-time consulting

02:30 – Scaling companies when operations start to unravel

04:15 – Over-delivering as a growth strategy

06:00 – Acting like you already work there

08:45 – “There’s always an answer” mindset

12:40 – Diagnosing symptoms vs. root causes

14:30 – When process failures reach the customer

16:40 – Why it’s rarely a people problem

18:50 – TP Activate: Technology, People, Process

20:10 – Military lessons in supply chain & discipline

23:00 – The secret sauce: Love always wins

26:00 – Winning over the most difficult people first

28:30 – Compassion as a leadership tool

31:00 – Family, mentors, and generational wisdom

34:00 – How to connect with Jason

35:00 – Final reflections & closing

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